For most people, buying or selling property is something that only happens a few times throughout their lives, and it’s a major life event that they don’t take lightly. A real estate business survival depends on its ability to have a visible presence whenever and wherever potential clients are looking.
SEO ( search engine optimization) marketing and paid advertising are often seen as opposite ends of the marketing spectrum, but with a smart real estate marketing strategy, they’re two sides of the same coin.
Local real estate business drives success with remarketing and SEOOne real estate business, with the help of a personal Marketing Success Manager and Content Writer, learned just how impactful it can be to combine the powers of SEO marketing with a strategic ad strategy.
SEO ( search engine optimization) marketing and paid advertising are often seen as opposite ends of the marketing spectrum, but with a smart real estate marketing strategy, they’re two sides of the same coin.
Local real estate business drives success with remarketing and SEOOne real estate business, with the help of a personal Marketing Success Manager and Content Writer, learned just how impactful it can be to combine the powers of SEO marketing with a strategic ad strategy.
Over a six-month period, they saw more than a million impressions, tens of thousands of clicks and hundreds of conversions.
How did they do it?SEO and content marketing
How did they do it?SEO and content marketing
SEO and content marketing have been the main focus for this real estate marketing team, and as it’s their top-performing channel, it’s clear that this strategy has paid off for them.
First, they increased their rankings for relevant keywords by optimizing their website, including title tags and meta descriptions and page content.
First, they increased their rankings for relevant keywords by optimizing their website, including title tags and meta descriptions and page content.
They integrated advanced search tools and an IDX feed into their website through IDX Broker, adding value and giving their website visitors a reason to stick around longer.
Second, they added valuable content to their website on a regular basis in the form of blogs and web pages.
Third, they expanded their organic presence to YouTube, where they created informative videos and optimized them with relevant keywords.
This three-pronged organic strategy has helped to drive high-quality traffic to their site effectively and consistently — traffic stuck around thanks to our 3rd party software that powers the growth of real estate professionals through MLS home search, lead management solutions and fully hosted websites! This software provides integrated systems, customizable listing search utilities and lead management tools for real estate websites.
Retargeting ads
Often, when someone finds a real estate business online, they’re still in research mode and not ready to fill out a lead form.
Retargeting ads helped this real estate business stay top of mind with people who had previously visited their website but weren’t quite ready to commit.
Retargeting ads
Often, when someone finds a real estate business online, they’re still in research mode and not ready to fill out a lead form.
Retargeting ads helped this real estate business stay top of mind with people who had previously visited their website but weren’t quite ready to commit.
Conclusion
You don’t have to choose between content marketing and paid ads. Like most digital marketing channels, they’re better together.
A cohesive, multi-channel real estate marketing strategy can drive success across the board, especially when you have a great real estate website with an IDX feed to drive visitors where you want them to go to find your agency listings.
We Build, manage and grow your small business with our Marketing 360® Integrated Platform.It is a singular platform that offers everything you need. We will build a modern, professional website, launch ads on targeted channels, manage all of your contacts, projects and deal, schedule out social media posts, monitor your SEO performance and run your ad campaigns on the platforms that your potential customers are using. We are a marketing company that is dedicated to growing your business and fueling your brand.
You don’t have to choose between content marketing and paid ads. Like most digital marketing channels, they’re better together.
A cohesive, multi-channel real estate marketing strategy can drive success across the board, especially when you have a great real estate website with an IDX feed to drive visitors where you want them to go to find your agency listings.
We Build, manage and grow your small business with our Marketing 360® Integrated Platform.It is a singular platform that offers everything you need. We will build a modern, professional website, launch ads on targeted channels, manage all of your contacts, projects and deal, schedule out social media posts, monitor your SEO performance and run your ad campaigns on the platforms that your potential customers are using. We are a marketing company that is dedicated to growing your business and fueling your brand.
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