MINDSET MARKETING 101: WHO ARE YOU? The 12 Archetypes:
A powerful Avatar is the Archetypal identity your client longs to become. Your client is actually you. That's when you nail it!
The poor me pain points of people in struggle and suffering can be a driver but people want to be edified and seen for who they truly are. All historical charismatic figures elevated 'their people' into a state of great belief which rocketed them out of their suffering and into their true ideal selves.!